The Kick Childhood Cancer campaign will benefit Children's Oncology Group (COG), the world's largest organization devoted exclusively to childhood and adolescent cancer research, uniting more than 10,000 experts in childhood cancer at more than 200 leading children's hospitals around the world. The Kick Childhood Cancer campaign has enabled COG to strengthen research efforts across the entire spectrum of pediatric cancers, including Project: EveryChild – a unique project aiming to capture the biology and outcome data of every child diagnosed with cancer. All royalties received from the sales of the commemorative tops (through December 31, 2024) will be donated to COG.